Craft Beer Drinkers want independently produced beer’s.
Unfortunately, it can be very difficult for the average person to determine if a beer is truly “Craft”. C-Keg’s C-AT1 certifies each keg by publishing the Brewer’s Association “Seal” on each keg of craft beer. The seal indicates that the beer within that keg meets the strict definition of “Craft” according to the brewers association.
It’s incredibly hard to tell what is actually an Independent Beer anymore!
Craft beer drinkers really do want to buy independent beers.